Audience through interviews, testimonials, tutorials and animations. Apps: mobile applications are a good tool to generate content, interact and make services available to your customers. Sometimes they may require a high investment. Following a criterion of cost/benefit balance will give us the correct guideline to enter an adventure of this type. Audios: the podcast universe is here to stay. And they are increasingly considered as an option by many users. From interviews to testimonials or classes, those who consume this type of content can download it or listen to it in streaming. Blog: a blog with valuable content is very

effective for creating relationships with the audience and retaining customers. Comics and stories: very attractive options for specific e commerce photo editing audiences and to differentiate themselves from possible competitors. E-books: used to facilitate access to reading certain content, enriching a story, to get new leads or customer loyalty, and even generate traffic for other channels. Infographics: fundamental to provide dynamism and facilitate the understanding of this type of content that may be complex, tedious or extensive. Easy to share and remember if the visual input is adequate. Events: different actions on the street, in amphitheaters or even online. Contacting the audience by providing unforgettable experiences is a

guarantee of success in many cases. Games: playing in person, through the web, mobile or tablet, can be a very useful strategy to attract and retain customers. There is nothing like being creative so that something little known, boring or expensive becomes a dynamic and appetizing activity. Qr codes: codes that serve as a link to different content on the web, landings or to download apps, infographics and other resources, which are usually