Page-level targeting is also a great way to improve cart sizes with cross-selling recommendations. Pro tip: Unbounce’s Smart Traffic tool is another great way to enhance the customer journey with personalized experiences. Use it to automatically send your visitors to the landing page variant most likely to convert them based on their behavior. 7. Engage with your audience To provide your audiences with a great social commerce experience, you can’t forget the most important part: Be social! Engage with your customers in the comments, ask for feedback, find out what they like and dislike about your products, and offer them valuable content to consume.

Allow customers to post comments on your shoppable posts so they can ask you questions about your product where others can see. This way, you’re also developing a user-led FAQ to enhance the customer journey with your brand. 8. Build and test your landing pages Yes, a landing page is an outside link. And while social commerce calls for strictly social shopping experiences, audiences who have not made a purchase yet will likely buy email list navigate to your business social account to do their due diligence. Having links to your landing pages (say, in your bio) is a good strategy for building your social presence online. Landing pages also help customers learn more about your brand and create a sense of loyalty to your brand’s social media community. (Just make sure you don’t forget to test and optimize ’em.) Pro tip:

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Unbounce also lets you build shoppable landing pages with Smart Builder’s Stripe app for a truly seamless shopping experience. Sell more seashells going social Social commerce isn’t just a passing craze—it’s a new way for customers to shop and experience your brand right from their favorite apps. Because many customers use social networking apps to research brands and products, it only makes sense that businesses take advantage of this captive audience to make sales with social commerce. There are many ways brands can start improving their social commerce approach. Some of the best practices include identifying where your target audiences hang out online, using social customer service techniques, and promoting purchases via social proof and influencers. Another way to make your social commerce easy peasy is to use Unbounce’s Smart Copy to help craft everything from attention-grabbing product descriptions to engaging social media copy in seconds. Getting the Most Out of a Smarter Landing Page Builder