On average, this group owned products from a repertoire of four to six brands; compared to more brand-loyal 35+ shoppers, who owned between industry list one and three brands. image Think with Google Share Inspiring online with offline When it comes to in-store shopping, the aspects that customers value most are: 1) guaranteed authenticity, 2) the ability to touch and feel the product, and 3) personalized customer service. How industry list might these values translate online? With 63% of people expecting the same high-touch brand experience online and offline, the challenge is to emulate these qualities and provide satisfying digital experiences.

Offering free shipping on returns, for example, gives peace of mind to customers wary of counterfeit goods. Similarly, detailed product industry list videos on the brand site or as a pillar of content on YouTube can help shoppers inspect items for quality while engaging them in a rich experience. Leveraging customer data, such industry list as previous purchases, to create individualized interactions and recommendations is no longer a nice-to-have, but a must. Just as consumers expect personalized customer service in store, industry list personalization is fundamental for designing a top-notch digital brand experience. image Think with Google Share.

The shopping experience begins online for Hong Kong’s luxury consumers. Search and brand sites are key because 90% of purchases are digitally industry list influenced. Millennial and Gen Z consumers spend the most time on research, so it pays to provide as much information as possible to this group. They also purchase more frequently, and they consider more brands when they do so. To stay top of mind, brands should ensure that industry list they are present at as many touch points as possible and that their media strategies are always on.