Original content on Sina Weibo has declined significantly since its early days. As mentioned above, many Weibo big Vs actually survive by plagiarizing the content of Zhihu, Tieba, Guohu, and Douban

Most of the hot topics on Weibo these days are entertainment gossip. A few years ago, some people lamented that "Faye Wong's divorce has phone number list surpassed all Weibo posts on people's livelihood within an hour." Today, almost all of the retweets on Weibo are "Faye Wong divorced, Bai Baihe cheated." The entertainment fan base has long been the backbone of Weibo, and it is slowly “crowding out” other user groups.

This is not the Sina Weibo we remembered back then! The initial stage of Weibo was driven by celebrities and big V. Yao Chen was the first-generation Weibo queen, and there were many bigwigs in the business, investment, and intellectual circles.

From 2011 to 2012, the "first golden age of Weibo", the "Little V" group with thousands to tens of thousands of fans became the backbone of Weibo. Different from each other, original content (whether in the form of 140-word tweets or long tweets) is continuously generated.

Middle-class white-collar users can easily find small Vs who share a common language with them, establish social relationships, and even become close friends. Believe it or not, I also had more than 20,000 fans and a group of like-minded Weibo friends back then.

Investors are optimistic that Weibo will become China's Facebook + Twitter, unifying the strong and weak social platforms.