Actually be able to determine which keywords and ads are generating the most money for your business, and compare the investment you are making in each of them. How to optimize ads on Facebook Ads? Segmentation telephone number list and design While the optimization of Google Adwords began with a "quality score" made up of three elements, in Facebook Ads, the optimization can be summarized in two factors: Segmentation and design We already discussed a bit about targeting for Facebook Ads at the telephone number list beginning of this article. You have already seen that it is possible to use a large number of criteria, both demographic and user interests, and make different combinations between them.

However, that's not the only type of targeting that Facebook Ads offers. You can also separate your ad groups according to the "position" in which they will be displayed. Ads can be created for display on desktop or mobile telephone number list devices. When the ad appears on a desktop, it can be positioned in the news feed or in the sidebar. Each of those groups is optimized differently. Take into consideration what the user telephone number list would expect to find and what they would look for in each of these four positions. Now, we are going to talk about the image, a point that generates doubts in relation to optimization.

In the end, though, it all comes down to A/B testing. Use at least 2-3 different images for each ad, and see which ones generate the best results. At the same time, it is important that there is consistency between telephone number list all your ads. That is, all of them need to be aligned with the visual identity of your business. Images must telephone number list be of high quality. If you're creating an ad for display in the news feed, that detail is even more important. Be sure to use images that are at least 600 pixels long.