Be the first to comment Let’s talk about a phenomenon called “pitch-slapping.” You research a product through Google and click on a relevant landing page. Before you can even learn more about the product, you get slammed with content trying to pitch you. You hardly even know what they want you to buy, let alone why you should buy it. Well, that settles it. You click the “back” button. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper.

Optimize your landing page for the top of the conversion funnel, where your customers are getting to know your brand. This blog post will explain what the top of the funnel is and how you can build a landing page for this phase of the marketing process. TOFU: It’s Not Just a Protein The top of the funnel (TOFU) is the first stage of the conversion funnel—the steps that a customer takes on their journey from search to sale. In 2021, more buy email list than a third of marketers told HubSpot that their top marketing priority was generating leads.

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TOFU is where that magic starts to happen. Your TOFU customers aren’t ready to buy your product yet. Instead, they want to learn more about your niche as a whole. They have questions, and you’re in the position to answer them. Once you get on a customer’s radar during the TOFU stage, you can get more product-focused in the middle of the funnel (MOFU) and bottom of the funnel (BOFU). You establish authority in the TOFU stage so you can grow trust in MOFU and snag a conversion in BOFU.